Coatching & Consulting コーチング&コンサルティング

Coaching コーチング


コーチングとは、対話を通じて相手の「意識の変化」を引き起こし、能力を最大限に引き出す手法です。馬車の意味の「コーチ (Coach)」から派生して生まれたコーチング。


Coaching is a technique that brings “change in consciousness” and maximizes his ability through dialogue.
Coaching as a word was borne from the horse carriage or "coach".
The role of the coach was to “deliver an important person to a place he desires” .

The role of the coach today is to “help people achieve their goals” . Coaches induce moments of self-realization, and support the client to solve his problems and achieve his goals on his own.


With rapid globalization and technological advancement, the business environment is changing dramatically.Ideas about work are also diversifying, and managers themselves often do not have a clear vision.However, in the era of diversity, it is more important than ever for management to draw a clear vision and communicate it to employees.
As people of various cultural backgrounds and values gather, sharing a vision creates a sense of unity from which progress along a shared vector can be achieved.
Under a clear management vision, Waraku Japan can help you build a strong organization where teams work together to achieve their goals.

コーチ:牧 直美Coach: Naomi Maki

約20 年間、印刷業界に従事。現在はフリーのコーチとして活躍。印刷業は受注産業であったが、「受身の売り方」を変える必要性を感じ、マーケティングを学び社内にマーケティング部を開設。



20 years' experience in the printing business. Currently working as a freelance coach.Although the printing industry was an order-receiving industry, Maki felt the need to move on from “passive selling” and learned marketing, opening a marketing department in the company.
Interviewing managers, Maki drew out their thoughts. She then made plans to solidify those thoughts and created promotions to produce results.
With Maki's “Management Thought Sharing Session” she drew out each manager's mission by looking at the essence of each individual.
With poor visibility, many SME managers struggle with which direction to take.
Maki took them through a process of organizing:

By becoming a compass for the manager that points the way to go, Maki provided support to take action and build a business that sells in line with the persona of the owner.
In an ever-changing environment, Maki will support you as a companion to overcome the current situation, disrupt the status quo, make new creations and realize the vision of management.
Maki's coaching style, which draws on her sharp wits and observational powers, provides honest feedback with straightforward opinions. Highly regarded by managers with a strong desire to break the status quo.

Note: Persona is a theory in marketing that creates a detailed figure of a person who will be the target of a company or product, to develop advertising and sales strategies for that persona.

Cross-Cultual Consulting 異文化コンサルティング

Towards a culturally
diverse organization


With the globalization of business and the growing shortage of human resources, securing excellent human resources across national boundaries is an important issue for companies.
As a result, the importance of “Cross-Cultural Understanding” has been promoted by many companies. However, understanding an invisible culture is not easy, There are many problems caused by accommodating different cultures, such as not achieving expected results, poor team integration, and employees quitting soon.

例えば、単一民族、単一言語の日本では当然の察する文化、「YES / NO」をはっきり言わず、「空気を読む」ことを前提とした曖昧な日本人のコミュニケーションスタイルは、外国人を戸惑わせます。

In order to utilize multicultural environments and diversity to your advantage, it is essential to understand the other party and think from the other person's standpoint.
When people of different backgrounds come together, they come with the culture they’ve absorbed throughout their lives.
For example, for a largely homogenous and single-language culture like Japan, a communication style that assumes "reading the air" without giving direct "YES / NO" answers works, but this style of communication may confuse non-Japanese.
On the other hand, in the West where there are many ethnicities and languages, it is impossible to communicate without direct language.
Japanese negotiating style - where opinions are not expressed clearly are poorly acknowledged in the global environment.
That is not to say one is better than the other. The point is to have " Cross-Cultural Understanding" to understand cultural backgrounds and accept and embrace the asymetry and to have "Cross-Cultural Adaptability" to communicate and act according to the situations and cultural contexts.

  • communicationcommunication
    Get to know and understand each other through open-minded communication.
  • communicationcommunication
    Creating an environment where diverse characteristics coexist and produce synergistic effects.
  • communicationcommunication
    People with a common vision for the future create together.


Diversity is not the ultimate goal.
Without improved business performance as a result of diversity initiatives, those initiatives will not work.
We believe that people of different cultural backgrounds can overcome cultural differences and increase mutual understanding and respect, Waraku Japan will support you in building a collaborative work environment and relationships in which leading to business results.

異文化コンサルタント:前田 亜有実Cultural Consultant: Ayumi Maeda

和楽Japan 代表。
”ビジネスで大切なこと” そんな基礎的な価値観が異なることもあるのです。

Owner, Waraku Japan.
We provide training to foreign capital as well as Japanese companies that hire non-Japanese employees.
While working with clients, I observed many conflicts caused by Cross-cultural gaps, including how to proceed with work, how to build trust, and how the organization ought to be.
Something as fundamental as "what is important in business" may have many different interpretations.
It's said that everybody has some “unconscious bias”. I also had unconscious bias as I interacted with many cultures on a daily basis.


Rather than judging what is right or wrong, the question is how to move towards a shared goal and how to communicate well.
While maintaining a unique Japanese identity, respect for different personalities and co-creating towards shared goals - Going forward, companies will increasingly value such "global" mindsets.


From emotional counselling for non-Japanese employees, to creating career plans, to providing guidance to Japanese employees we will work closely with each client and help them realize their Diversity and Inclusion initiatives.